Content marketing, or ‘inbound marketing’, is a strategic approach where the focus is on creating interesting, useful and / or fun content that your 'fans' will enjoy, engage with, and hopefully share (linking back to your site).
For nearly a decade I worked within the Edinburgh Festival Fringe Society, supporting -an incredible range of participants, from novice companies to international artists of reputation. In that time, I chaired approximately 80 panel discussions about how to take part in the Fringe, and without exception three core ‘rules’ were raised in every discussion.
It's official. Tonight, Hans makes his American TV debut on America's Got Talent and we're sure he's about to become a household name.