Content marketing, or ‘inbound marketing’, is a strategic approach where the focus is on creating interesting, useful and / or fun content that your 'fans' will enjoy, engage with, and hopefully share (linking back to your site).
The secret to success at Fringe festivals
For nearly a decade I worked within the Edinburgh Festival Fringe Society, supporting -an incredible range of participants, from novice companies to international artists of reputation. In that time, I chaired approximately 80 panel discussions about how to take part in the Fringe, and without exception three core ‘rules’ were raised in every discussion.
Speaking of death…
Prince Philip's death is of course sad for his family, friends and fans. At least he had an exceptionally long, privileged life, dying peacefully of natural causes by all accounts. 99 years. That's 34,650 trans murders at our current rate.
Trans Day of Visibility: Be Kind
Happy Trans Day of Visibility, friends!Just yesterday I was congratulating someone I don’t know, someone high profile in their field,…
We’re still standing… a long overdue update
It's been an incredibly rough year for most, not least those of us who make a living in the arts.…
The press love Keith Alessi – and so do we!
‘a poignant message of resilience, hope and endurance we all need to hear right now’ - Broadway Baby We’re now…
We’re Scottish Enterprise Awards winners!
This isn't exactly hot off the press, but the last 10 months have been relentlessly difficult for everyone, and it's…
2019 EdFringe highlights
Another Edinburgh Fringe has come to an end, and in many ways this was our best season yet! We've pulled…
Our EdFringe19 wish list
Well kids, we've crossed the halfway line of this glorious festival and we're finally getting to the point where we are able to start planning which shows to see, aside from the ones we're working on.
Persistent and Nasty panel announced
We're thrilled (and possibly a tiny bit star struck) to introduce you to the women who we've got signed up so far for our Persistent and Nasty panel this Thursday, 15th August.