Content marketing, or ‘inbound marketing’, is a strategic approach where the focus is on creating interesting, useful and / or fun content that your 'fans' will enjoy, engage with, and hopefully share (linking back to your site).
The secret to success at Fringe festivals
For nearly a decade I worked within the Edinburgh Festival Fringe Society, supporting -an incredible range of participants, from novice companies to international artists of reputation. In that time, I chaired approximately 80 panel discussions about how to take part in the Fringe, and without exception three core ‘rules’ were raised in every discussion.
The art of content marketing – and why you should try it…
Content marketing, or ‘inbound marketing’, is a strategic approach where the focus is on creating interesting, useful and / or fun content that your 'fans' will enjoy, engage with, and hopefully share (linking back to your site).
The secret to success at Fringe festivals
For nearly a decade I worked within the Edinburgh Festival Fringe Society, supporting -an incredible range of participants, from novice companies to international artists of reputation. In that time, I chaired approximately 80 panel discussions about how to take part in the Fringe, and without exception three core ‘rules’ were raised in every discussion.
On why Fringe ‘buzz’ is so much more…
I really dislike the word 'buzz'. When I ask someone what it is that they like most about festivals, I…
How to get through the festival without dying
Last week I offered my top 3 tips for making the most of your festival experience. Be good. Be nice.…
Top 3 tips for making the most of your festival experience
I’ve been working with artists for most of my adult life. In the 90s I studied acting and was one…
Read More Top 3 tips for making the most of your festival experience
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